Hi, I’m Josh Currier, founder of Currier Marketing, and I want to thank you for reading a little about me. We, as humans, are all attracted to personalities and stories – it’s what we are about. It’s my goal here to tell you my story so you can decide if I am someone you’d like to work with, and if so I’d then love to grow a relationship with you and hear your story too.
I am a businessman and marketer at heart. I just absolutely love all that it entails. I wake up in the morning thinking about the businesses of clients, friends, and family as well as my own. I constantly push people to pursue their dreams and remind them that there is no time to waste – after all, tomorrow is guaranteed to no one. It’s one thing to wait because you have a plan, it is a whole other to say, “it will happen someday.”
Despite being ‘master of my universe,’ I didn’t always believe it to be possible, and up until recently, I worked for someone else. Not that being employed is a bad thing, but it wasn’t a part of my dream.
I was born in Palmer, Alaska, the land of eskimos, igloos, and dog sleds. Which, contrary to popular belief is actually only home to one of those things – the dog sled. (Eskimos and igloos can be found in northeastern Canada, fyi). We also call snowmobiles ‘snow machines,’ have sunlight 24-hours a day during part of the summer, and in the town where I grew up, North Pole, the street lights are painted like candy canes and the Santa Claus House is just down the street. No joke!
I had an entrepreneur’s heart as long as I can remember, and I started my own business, Shoreline Audio, when I was in high school. I sold car audio equipment and did installations out of a friends’ garage. I was 16 years old when I got my first business license, set up my first website, and made sales calls. Business is a little more fun than serious when your parents feed you and you don’t have to pay any rent. 100% discretionary income, anyone?
I was in my senior year of high-school when the tragic events of 9/11 happened. Soon after, I found myself in the office of recruiters, and I was looking to head off and fight in the military. I tested very well on the ASVAB (the military aptitude test), but had done very poorly in high school. So, the recruiters were reluctant to offer me very much as far as job placement went. They talked me into being a cook on a submarine.
I love cooking and the prospect of cooking at The White House (I was told their top chefs usually come from submarine cooks) was very exciting. However, after some thought I decided that being 6’ 2” and fond of sunlight, the sub life wasn’t the life for me. I pushed the recruiters to give me a chance at a job that I actually tested well for and sometime later I was signing a contract to be a Cryptologic Technician Interpretive (linguist).
I served six years on active duty for the Navy, and have continued to serve with the Navy Reserves for the last six. I met my wife, Hannah, while in the Navy. She was an interrogator for the Army. So, you can imagine how rough life is at home, ;-). (Behind every great man… there is a woman rolling her eyes, right?). Anyways, we’ve been together for over ten years and have two of the world’s most beautiful daughters. I honestly couldn’t be more blessed.
After I left active duty, I went to school for Business Administration with a concentration in Marketing, and began working freelance doing some web development, social media, and eventually stumbled upon search engine optimization (SEO). SEO is probably the most elusive black-magic’ish tactic in the marketing world, and gets a lot of attention. I was naturally drawn to this more and more as I learned that it is really about applying fundamental strategies and committing to results.
However, I found that while many businesses understand the need for SEO, they tend to want to bargain shop, assuming that every provider delivers the same results. But, the failure on my part here was educating my prospects. My frustration with SEO was that I found business owners wanting to do SEO because they know it is important, but then wouldn’t care to change their websites, if necessary, to capture more leads or convert more sales.
I gave up on running my own SEO business. I loved doing it, I just didn’t have the solution that business owners really needed, only what they thought they needed. Also, in addition to my frustration, I had the world telling me to conform – find a good job, put in your time, save money, retire, then die… kill me now.
I found myself employed by a local software company as their SEO Specialist and then became their Marketing Specialist. I had a secure job, good pay, and a committed schedule. But, I was not living MY dream.
MY dream is to change the world for the better, in many ways. And, I believe that you do too. We all have dreams, and I don’t think there is a good enough reason to not pursue them, nor is there any obstacle too great to stop you. MY dream is to own a business in which I get to empower others, like you, to truly live your dream. Your business may be your dream, it may be the means that supports your dream, or both. It is my desire to make your business so successful that you can then help leave the world better than we found it.
While working at the software company, I found myself out of alignment with my dream. At a certain point, I had had enough. So I quit. I had felt enough of the anguish of being stuck in a place where I wasn’t happy, had enough of my time wasted instead of changing the world for the better, and I had lost irreplaceable time with my family, friends, and community. So, with minimal savings, only an idea of what I wanted to do, and the support of my family, I submitted my notice to quit. Was it scary? Absolutely! It still is. But, I don’t think anything worth doing is entirely without risk.
As for what I was going to do, all I knew was that I loved marketing and I loved helping people. I didn’t want to just be a provider of marketing tactics because I know businesses need more than this. They need a comprehensive plan, a system that consistently generates more business.
Being that I love marketing, I have two book shelves full of marketing books. One of those books is titled Duct Tape Marketing: The World’s Most Practical Small Business Marketing Guide. I had read this book 4 years ago and the principles resonated with me. I decided that whenever I did end up starting my business one day, no matter what it was, that I would definitely use their system. I don’t believe in recreating the wheel, and believe that something proven to work like the Duct Tape Marketing system, is exactly what I wanted to do, and is now what I do for my clients.
I took the plunge as I discovered this was a win-win for me. I get to take my passion and knowledge and apply it through a proven framework, backed by an international network of 70+ consultants, and over a decade of proven effectiveness. This gives me a powerful way to serve my clients.
This brings us up to now. I am the owner and chief consultant (or whatever I want my title to be) of Currier Marketing and am an Authorized Duct Tape Marketing Consultant. I help people live their dreams by bringing their business a flood of ideal clients. I am committed to your success!
Cheers. (Racer 5 IPA, please.)