I want to ask the question, or rather get you to ask the question; Can a turn-key marketing solution really help my practice?
It sounds rather convenient, and simplified. They often tell you what it costs before you even have to speak to someone. Something between $200-$400 a month.
What a bargain to start bringing in a flood of new clients!
But is it really that easy, and is it really that effective? What happens when you find yourself in a competitive industry (which you are), and one or more of your competitors start using the exact same service (which they are)?
What you bought, seemingly a wonderful solution to lead generation problems, actually turns out to make you look just like everyone else. No differentiation, no unique selling proposition, and all of the same boring content plastered all over your canned website.
This is of course a whole lot better than doing nothing at all, but it is far from great. And, I’m sure as anyone who uses these services quickly finds out, the desired result isn’t quite what it was expected to be.
Now, since these are such low cost options, you might think it’s worth a try, and if it doesn’t work, it’s not much of a loss. But the real loss is time wasted and potential customers lost in the interim.
What should you do?
Well, I’m a little biased, of course. But, what I urge you to do is take a look at a few industries other than your own.
Notice which companies stand out, which ones don’t, and make note of the reasons why. Companies that have unique content, unique selling propositions, and work to separate themselves are the companies that thrive.
Companies that don’t stand out tend to do so because they look just like everyone else. When a company struggles to stand out, they begin marketing based on price and deals. When a company competes on price, it’s often a zero-sum game where no one wins, not even the customer. Because when you are strapped and offering the lowest price, how can you afford to offer the best service? How can you afford to continue getting your message out there to those you best serve?
If you want to own your market, you’re going to have to go above and beyond the competition, and cookie-cutter solutions ain’t gonna cut it.
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