The market is shifting and competition is increasing. You need the right cases and a constant flow of new clients. We’re here to help.
Do-it-yourself services, low-cost providers and the influx of legal professionals who have entered the market place have caused a shift in the way practices operate. Traditionally, practices could rest on their expertise in the field and their hard work to set themselves apart – that is no longer the case. As potential clients seek out professionals to help them, they are utilizing search engines, social media, and digital review sites to research and identify a potential match for their case. Solo attorneys and law firms who can’t be found or are not being highlighted as authorities in their field simply don’t stand a chance.
You’re great at what you do, and people need your help – we’re here to help put you in front of them, as the expert you are. We use integrated marketing strategies to dominate your market place, elevate your online presence, and bring you new clients. In essence, we make you look good and help you land more cases.
As we take a partnership approach, we only take on select clients, and only one per market. As such, we keep our client base small and results high. We limit the number of clients we take on each month to a select few who are committed to results, experts in their field, and who know the importance of landing more cases. If this sounds like you, you can request an initial consultation.
Law Firm Website Design
Whether you want only a website or a website that’s part of an integrated marketing plan we’ll build one that gets you discovered and highlights your expertise. Your legal website should convey your authority, answer prospective client questions, and encourage them to contact you. As an attorney, your website is your first opportunity to show your clients you are the best and most qualified option.
Legal Internet Marketing / Search Engine Optimization (SEO)
Legal SEO, or search engine optimization for lawyers, has become an integral component of legal internet marketing. As the majority of people use the internet to search for attorneys to handle their case, being prominent in search engines is a requirement in current marketing plans. Cookie-cutter plans often yield little to no real results (just like finding the cheapest lawyer!). Let us develop a plan around your current market position within the context of beating the competition.
PPC / Google Adwords Advertising
In tandem with a solid SEO plan, Google Adwords and digital advertising can boost your presence quickly, and in a hyper-targeted manner. With a paid ad program your advertising dollars are trackable and attributable to new client flow – this means that once the proper approach is identified you can increase your budget and expect equivalent increased returns on your ad spend.
Reputation & Authority Marketing for Lawyers
Beyond getting found, you only have moments at a time to establish your expertise and authority in your market. By proactively developing and presenting your knowledge, credibility, and social proof (ie. reviews, testimonials, publication contributions, etc.) you overcome objections and move more quickly towards a new client engagement. Reputation marketing is often overlooked, and currently under-utilized by legal firms – which makes this a winning tactic with leverage.