If you are like most business owners, you work incredibly hard to provide for your family, serve your customers, and take care of your employees. Yet, also like many business owners, you probably rarely feel like you are gaining traction in your business, and it’s definitely not getting any easier.
You’re good at what you do, but the problem seems to be getting a consistent flow of customers. You’ve probably also tried a number of different marketing tactics that didn’t seem to really pay off, or maybe you just had no way of really knowing.
To make matters worse, your competition seems to be doing great and you lose more and more business to them, despite the fact that what they provide is lower quality.
Unfortunately, most businesses don’t succeed on merit alone, but rather by their marketing efforts. Long gone are the days of ‘build it and they will come’. You can’t just hang out a sign and expect your business to boom anymore.
How can your business get the attention (and customers) it deserves?
You use search engines, like Google, every single day to get information that you need, and to find local and online businesses. In fact, chances are that you’ve used a search engine in the last 24-48 hours to buy something online or look up a local business.
Is your business leveraging search engines so that new customers can find you?
If your business isn’t generating new business online, then it’s likely your competition is snatching up a lot of your potential business. Getting found online is a matter of using search engine optimization (SEO), to position your company at the top of search engine results. Typically, the average person won’t go beyond the first three listings.
Do a search for your service or product. Are you at the top of the results?
If not, you are missing the opportunity to capture potential customers who are looking for what you have to offer.
If you’d like to learn more about how to dominate the search engines, apply for a free consultation where you’ll get steps to take in improving your online presence and a report detailing exactly how to beat the competition and get more clients.