People are buying and selling their homes at an increasing rate, and they need help from real estate experts like you. Unfortunately, so many have taken on the job of being a real estate agent or starting their own brokerage that the market is cluttered with possible options for buyers and sellers to choose from. Not only does this commoditize the industry (making everyone seem the same), it makes competition for available deals fierce.
The good news? There is so much opportunity available that if you can position yourself properly, you can have a non-stop flow of new deals and secure repeat business for even greater success!
Do-it-yourself services, low-cost options, and the influx of real estate professionals who have entered the market place have caused a shift in the way people buy and sell homes. Traditionally, a few agents would outlast others while building their book of business, growing their network, and becoming the agent of choice for their area. As potential buyers and sellers seek out professionals to help them, they are utilizing search engines, social media, and digital review sites to research and identify a potential match that fits their needs. Real estate agents and brokerages who can’t be found or are not being highlighted as the top choice in their area simply don’t stand a chance.
Being a great agent alone isn’t enough – we’re here to help put you in front of deals as the expert you are. We use integrated marketing strategies to dominate your market place, elevate your online presence, and bring you new clients. In essence, we make you look good and help you land more deals.
As we take a partnership approach, we only take on select clients, and only one per market. As such, we keep our client base small and results high. We limit the number of clients we take on each month to a select few who are committed to results, experts in their field, and who know the importance of landing more deals. If this sounds like you, you can request an initial consultation.
Real Estate Agent & Brokerage Website Design
Whether you want only a website or a website that’s part of an integrated marketing plan we’ll build one that gets you discovered and highlights your expertise. Your real estate website should convey your authority, answer prospective client questions, and encourage them to contact you. As a real estate professional, your website is your first opportunity to show your clients you are the best and most qualified option.
Internet Marketing for Real Estate Agents / Search Engine Optimization (SEO)
Real Estate SEO, or search engine optimization for real estate professionals, has become an integral component of a results-driven internet marketing plan. As the majority of people use the internet to search for homes and real estate agents to help handle their deals, being prominent in search engines is essential. Cookie-cutter plans often yield little to no real results and don’t help you stand out from the competition. Let us develop a plan around your current market position within the context of being the top agent.
PPC / Google Adwords Advertising
In tandem with a solid SEO plan, Google Adwords and digital advertising can boost your presence quickly, and in a hyper-targeted manner. With a paid ad program your advertising dollars are trackable and attributable to new client flow – this means that once the proper approach is identified you can increase your budget and expect equivalent increased returns on your ad spend.
Reputation & Authority Marketing for Real Estate Professionals
Beyond getting found, you only have moments at a time to establish your expertise and authority in your market. By proactively developing and presenting your knowledge, credibility, and social proof (ie. reviews, testimonials, publication contributions, etc.) you overcome objections and move more quickly towards landing new deals. Reputation marketing is often overlooked, and currently under-utilized by many agents and brokerages – which makes this a winning tactic with leverage.