It starts with an idea, a passion, or even a stumble. You’ve got an idea, are good at something, or it’s the family business. So you get into running your business and carrying out daily operations… but where are all the customers?
Your friends and family all know what you are doing and they’ve even given you a little business, but where is everyone else?
Is Your Small Business Marketing?
It is no longer good enough to just open up shop, hang your sign, and wait for the masses to come running your direction. If there was ever an opportunity to be the only person in town offering such a product or service, those times are surely long gone. Now is potentially one of the worst times to be a business owner, but it is also the most opportune time in history to grow a successful one.
But, it requires a shift in thinking and a dedication to going about business differently. You can’t just be the best at what you do. You need to also be the Chief Marketing Officer of your company – developing strategies and implementing tactics to keep a steadily growing flow of customers coming through the door.
You owe it to the world to let everyone know just how great your company is, and that’s just not going to happen by taking random shots in the dark with different marketing tactics. How much more would you love your business if you had a system in place to bring in new customers every single time you turned it on? How much more would you love your business if it could actually give you all of the freedom, income, and control that you dream of?
If you analyze truly successful small businesses you will find that many, if not all, utilize systematic approaches to their marketing. This includes something as simple as getting an email address from every new customer or actually committing to using social media to have a discussion with customers, rather than just randomly posting a sales pitch. Your small business marketing strategy is paramount to the success of your company.
Before you take on the next hyped-up marketing tactic of the week focus on building your marketing strategy. Begin by identifying your ideal client – where they hang out, what they read, who they are. This will help guide the decisions you make with your marketing budget.