Depending on one media type to bring you a steady flow of business is very risky. Lately, social media sites and search engines have been making a lot of changes to keep up with their competition and please their users.
What does this mean for the business owner?
Many so-called systems for making these platforms work are becoming outdated faster than your new computer. For instance, Facebook has been making changes that determine how, when, and if your posts will show up in your fans news feed and Google is constantly updating the way it ranks websites. If you are depending on a flow of customers from either of these sources, you could experience a sudden loss. This is entirely out of your control.
I’m not saying to not utilize social media and search engine optimization, but I am suggesting that you use various methods to maintain a steady flow of leads, customers, and profits.
Nothing is more tried and true than direct mail and nothing gives you as much control and ability to reach your target market than direct mail. I encourage you to add this method of marketing to your mix.
For a small business, I recommend setting up a sales funnel that generates a constant flow of leads and customers with measurable, trackable results. This funnel can begin with sending your social media followers and fans to a lead generation page where they enter their email addresses in exchange for something of value. This way, you have captured their information as interested prospects that you can reach time and time again without being at the mercy of some other technology.
Need assistance setting up your sales funnel? Call Josh at (707) 733-6584 for an initial phone consultation.