Wondering whether or not your website does anything for your business?
If it isn’t bringing you new business on a regular basis, you’re probably missing out on new opportunities.
Website development has come a long way in the last few years, mostly in terms of all the fancy things you can make a website do. However, the principles of marketing haven’t really changed all that much, and there are some essentials that you need to have.
Search Engine Friendly
At a minimum your website should be developed in a way that is easy for search engines to find, view, and then present to users who are searching for services and products that you offer. The code, content, and structure of your website should all be developed with this in mind. Fortunately, most website platforms have been updated to be search engine friendly. We develop websites on WordPress, which is the most widely used platform in the world and is continually updated for performance, security, speed, and easy of use.
Easy Navigation
When someone visits your website, it needs to be as easy as possible for them to find and navigate to the information they are looking for. We know that users will typically return to Google to find better information if they can’t find it on the first website within a few seconds.
Your website should contain easy contact information, navigation designed to lead the user towards pages containing common information, and links to the most useful resources.
Lead Capture Forms and Calls to Action
This element is often overlooked by business owners and website developers. They build a website to look great, have great content, get found in search engines, but then leave one of the most important elements out of the equation, which is contact information, calls to action, and lead generation elements.
If you have a local business and your contact information isn’t displayed clearly then you are making it harder for your potential customers to find you. In addition to this contact information, you should have a compelling reason for users to engage with your business with an offer of some sort. This could be a downloadable guide, online quote, or a discount offer in exchange for an email signup.
Website Development Services
If your website isn’t producing new business for you, is outdated, or just not performing to your liking, contact us to discuss your business needs and what solution would work best for you. Our website development services are catered towards small- and medium-sized businesses that want to generate a consistent flow of new business.
