Imagine, you are looking for a great place to go for dinner, you’ve heard about this restaurant downtown that you want to try, so you do a quick Google search to see what it’s like. You stumble across a few poor reviews, you can’t find their website, and neither their menu nor pictures of their food are available. What chance does this place have that you are going to choose them over some other places that you know are good? Probably a slim chance unless you have an absolutely glowing review from a close friend whose taste you trust.